Limited Edition Shay x Quay Sunglasses At Necessary Clothing
PRLog - Feb. 25, 2015 - NEW YORK -- After a successful trial period Necessary Clothing was eager to feature Quay Australia's new line of limited edition Shay Mitchell products. The famous actress from “Pretty Little Liars”, has partnered with Quay Australia to create a new line of sunglasses for the modern woman. The new line of abstract shades feature a modernized cat eye architecture with tints ranging from matte black, ocean blue, and even rose gold. The newly nicknamed Quay x Shay line is now readily available on the Necessary Clothing E-Commerce site.
The company received a report that their sunglasses product page experienced higher than typical conversion rates for their business size and that the landing page itself also had a high page value. This in turn prompted them to research other sunglasses brands and to further expand the vertical. Necessary’s goal was to take an already well performing E-Commerce shopping page and to further optimize it. After compiling data over a trial period of one month, the company saw a high conversion rate for the Quay products, making it an easy decision to further expand partnership with Quay Australia.
“Our biggest styling goal at Necessary is to make sure that everything is absolutely modern and trending. The Quay Australia brand is so on point with that. When I’m considering working with a company, I look for brands that I can trust, who will be absolutely on par with the industry standards. I don’t have to worry about that with the Quay line. After our initial trial with Quay Australia I was happy to continue working with them,” said Natalie Cohen, Senior Buyer at Necessary.
As Necessary Clothing continues its expansion, a more extensive range of Quay products can surely be anticipated well into the Spring and Fall. It’s unknown at this moment whether or not Quay will partner with Shay Mitchell again, but if we were to venture a guess based off of their current collection, we believe we can safely predict a future repeat.
Necessary Clothing is an E-Commerce store offering trendy women's clothing in Soho with two locations on Broadway and an online E-commerce site. Though the website was started in 2011 the stores located on Broadway between Canal and Howard, have been open for 20+ years.
443 Broadway, New York, NY 10013
442 Broadway, New York, NY 10013
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Necessary Clothing Features Limited Edition Shay Mitchell Products
February 25, 2015 at 18:25 PM EST