Pirate’s Booty® Partners with Fox’s Rio 2 for a Booty Shakin’ Good Time

B&G Foods, Inc. is pleased to announce the partnership between Pirate’s Booty® and Twentieth Century Fox and Blue Sky Studios’ Rio 2 starring returning cast members Anne Hathaway, Jesse Eisenberg, will.i.am, Jemaine Clement, Tracy Morgan, George Lopez, Leslie Mann, Rodrigo Santoro, and Jamie Foxx, plus Andy Garcia, Rita Moreno, Bruno Mars, and Kristin Chenoweth. The film, in 3D, debuts in theaters everywhere on April 11, 2014. As the exclusive snack partner for the second installment of the Rio franchise, Pirate’s Booty is offering a special Limited Edition 7-ounce package and a national “Shake Your Booty” contest to win a “Bahamas Adventure Cruise.”

Pirate's Booty limited-edition Rio 2 7-ounce

Pirate's Booty limited-edition Rio 2 7-ounce

The Limited Edition Rio 2 7-ounce package is for Pirate’s Booty’s best-selling product – Pirate’s Booty Aged White Cheddar.

It’s a jungle out there for Blu, Jewel and their three kids in Rio 2, after they’re hurtled from that magical city to the wilds of the Amazon. As Blu tries to fit in, he goes beak-to-beak with the vengeful Nigel, and meets the most fearsome adversary of all – his father-in-law.

Pirate’s Booty is excited to be partnering with the highly anticipated family film, Rio 2, and Twentieth Century Fox,” stated Eric Berniker, Vice President of Consumer Engagement and Innovation at B&G Foods. “Rio 2 is full of humor, adventure and fun, which makes it a great fit for Pirate’s Booty. We, at Pirate’s Booty, are happy to be giving consumers a chance to embark on a fun and delicious snacking adventure with the release of our Limited Edition Rio 2 7-ounce package and a chance to win a ‘Bahamas Adventure Cruise’ through our ‘Shake Your Booty’ contest.”

Pirate’s Booty Aged White Cheddar is a deliciously baked snack made from puffed rice corn and blended with real aged white cheddar cheese. Pirate’s Booty has half the fat and fewer calories than regular fried potato chips, so it is a snack that kids and parents agree on. Pirate’s Booty contains no artificial colors, flavors or preservatives and is also trans-fat, gluten, peanut and tree nut free. The Limited Edition Rio 2 7-ounce package will be available at retailers nationwide now through the end of May 2014.

“Twentieth Century Fox is excited to partner with B&G Foods after our successful program with Pirate’s Booty on Ice Age 4 in 2012,” stated Zachary Eller, Senior Vice President, Marketing Partnerships, Twentieth Century Fox. “We think the promotional concept along with B&G Foods’ top notch retail execution makes this a very fun and exciting way to reach moms and kids alike!”

Also as part of the program, Pirate’s Booty is offering consumers a chance to win a “Bahamas Adventure Cruise” for the entire crew through the “Shake Your Booty” contest. Consumers can enter for a chance to win by capturing their families’ best dance moves and entering the “Shake Your Booty” contest on Pirate’s Booty’s Facebook page. For more information and a complete listing of official contest rules, terms and conditions, please visit www.facebook.com/piratesbooty.

Pirate Brands

Pirate Brands has been creating delicious and wholesome, baked snack treasures since 1987. Pirate Brands was founded on the belief that you shouldn’t have to “snackrifice” taste and fun for deliciously baked, trans fat and gluten free snacks. Pirate Brands’ snacks, which include Pirate’s Booty, Smart Puffs and Original Tings, are free from fryers and ingredients you can’t pronounce, Arrrrrr. For more information, please visit www.piratebrands.com.

About B&G Foods, Inc.

B&G Foods, Inc. (NYSE:BGS) and its subsidiaries manufacture, sell and distribute a diversified portfolio of high-quality, branded shelf-stable foods across the United States, Canada and Puerto Rico. Based in Parsippany, New Jersey, B&G Foods’ products are marketed under many recognized brands, including Ac’cent, B&G, B&M, Baker’s Joy, Brer Rabbit, Cream of Rice, Cream of Wheat, Devonsheer, Don Pepino, Emeril’s, Grandma’s Molasses, JJ Flats, Joan of Arc, Las Palmas, Maple Grove Farms, Molly McButter, Mrs. Dash, New York Style, Old London, Original Tings, Ortega, Pirate’s Booty, Polaner, Red Devil, Regina, Rickland Orchards, Sa-són, Sclafani, Smart Puffs, Sugar Twin, Trappey’s, TrueNorth, Underwood, Vermont Maid and Wright’s. B&G Foods also sells and distributes two branded household products, Static Guard and Kleen Guard. For more information, please visit www.bgfoods.com.

About Twentieth Century Fox

One of the world’s largest producers and distributors of motion pictures, 20th Century Fox Film produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of FFE: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions and Twentieth Century Fox Animation.

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B&G Foods, Inc.
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