National Beverage Delivers Hope...For the Kids of St. Jude

FORT LAUDERDALE, Fla., Dec. 20, 2011 (GLOBE NEWSWIRE) -- National Beverage Corp. (Nasdaq:FIZZ) is once again offering consumers across the nation the opportunity to give the 'most meaningful gift of all' this holiday season – the gift of hope – through the purchase of St. Nick's soft drinks and juices. National Beverage, one of the longest continuing sponsors of St. Jude Children's Research Hospital®, specifically created St. Nick's to benefit medical research at St. Jude. Through its sponsorship and the sale of St. Nick's holiday drinks, National Beverage has partnered with St. Jude for 19 years in research that has revolutionized the treatment of cancer and other catastrophic diseases.

Additionally, National Beverage is once again an official partner in St. Jude's 'Thanks and Giving' holiday fundraising and awareness campaign. Along with child-inspired artwork, St. Nick's holiday drinks proudly display the unique St. Jude 'Thanks and Giving' logo.

St. Nick's Snowflake Orange, Candy Cane Cola, Frosty Red Grape and Holiday Punch flavors, in both Shasta and Faygo brands, contain only 90 calories per eight-ounce serving and are available in eight-ounce cans and one and three-liter bottles. St. Nick's Everfresh Cranberry Juice in 16-ounce glass bottles adds delicious nutrition to the holiday season.

"There is no more profound reward on this earth than to gaze into the smiling eyes of a child who has been cured of a dreaded disease," stated Nick A. Caporella, Chairman and Chief Executive Officer. "The untiring work of St. Jude results in  . . . miracles – for thousands of children and their grateful families. We at National Beverage believe it is our compelling obligation to share our blessings by supporting the wonderful children of St. Jude, particularly since donations are so precious in these troubled economic times. To personally witness the remarkable strides in research and the number of lives St. Jude Children's Research Hospital has saved these past 19 years . . . is the most gratifying holiday gift of all," concluded Caporella.

To further aid St. Jude Children's Research Hospital in its lifesaving mission and to promote donations, National Beverage has again placed a full-page ad in USA Today that features the work of St. Jude. In addition to purchasing St. Nick's drinks, consumers can make donations online at or by calling 1-800-4STJUDE.

"National Beverage Corp. is a committed partner to our holiday 'Thanks and Giving' campaign, helping us increase awareness and raise funds for the lifesaving mission of St. Jude Children's Research Hospital," said Marlo Thomas, national outreach director for St. Jude. "It is because of partners like National Beverage that we can keep our promise that no child will ever be turned away if a family can't pay."

National Beverage is highly innovative, making it unique as a pace-setter in the changing soft-drink industry. St. Nick's® – Shasta® – Faygo® – Everfresh® and LaCroix® are aligned with Rip It® energy products to make National Beverage . . . America's Flavor•Favorite – soft-drink company. 

The National Beverage Corp. logo is available at

Fun, Flavor and Vitality . . . the National Beverage Way

CONTACT: Office of the Chairman, Grace Keene
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