App Store Enables Developer Promo Codes, Still Has Work To Do

Apple's App Store has finally given developers the ability to release up to 50 promotional codes for their applications, allowing them distribute their apps to press and friends free of charge directly through the App Store. While the feature may seem like a minor addition to most people, it will be a boon for developers looking to help spread the word about their new applications. Before now, developers looking to share their application with the press or friends would need to include them as part of Apple's Ad Hoc program, which lets developers test their applications before they are deployed on the App Store. This was inconvenient, as the Ad Hoc program requires the UUID (a unique number tied to each device) of every phone that was participating, which most people don't know how to find in the first place.
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