A2P Messaging Market Competitive Insights and Business Outlook 2020-2024: The Carlyle Group (Syniverse Technologies), Sinch Group, Infobip Ltd.

By: X herald

The Global A2P Messaging Market Research Report Forecast 2020 – 2024 is a valuable source of insightful data for business strategists. It provides the industry overview with growth analysis and historical & futuristic cost, revenue, demand, and supply data (as applicable). It provides an in-depth study of the A2P Messaging market by using SWOT analysis. This gives a complete analysis of drivers, restraints and opportunities of the market. This Market study provides comprehensive data that enhances the understanding, scope, and application of this report. 

Top Key Players in the Global A2P Messaging Market: The Carlyle Group (Syniverse Technologies), Sinch Group, Infobip Ltd. and Twilio.

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Executive Summary

The A2P messaging market can be segmented on the basis of traffic, tools, application and verticals. On the basis of traffic, the market can be divided into national SMS and multi-country SMS. On the basis of tools, the A2P messaging can be divided into a cloud API messaging platform and traditional and managed messaging services. The different verticals in which A2P messaging is used are: health, hospitality, retail, transport, gaming, financial institutions and others. The A2P messaging has various applications, such as push content services, interactive services, promotional campaigns, CRM services and others.

The global A2P messaging market has increased with a healthy growth rate since the last few years and is estimated to continue with its growing trend in the forecast period (2020-2024). The global A2P messaging market is supported by various growth drivers, such as increasing population, rising smartphone connections, increasing mobile payments market, growing retail industry, the use of SMS for marketing and customer relationship management. Yet, the market faces certain challenges, such as grey routing, cumbersome traditional telecom infrastructure and a few challenges for MNOs (partial realization of revenue.

Spike in the usage of RCS across various industries and RCS Message as a Platform (MaaP) are some of the latest trends in the market. The Covid-19 pandemic has changed the demand outlook for A2P services. A2P traffic from retail, airlines and hotel sector is at an all-time low. This is because of lockdowns. Lockdowns have put brakes on the use of A2P for sending brand promotional messages and other notifications pertaining to some transactions. ticketing or new offers that emanated from these sectors. On the other hand, A2P traffic from the healthcare and banking sectors has surged significantly.

Regional Analysis for Market:

For a comprehensive understanding of market dynamics, the global A2P Messaging market is analyzed across key geographies namely: United States, China, Europe, Japan, South-east Asia, India, and others. Each of these regions is analyzed on the basis of market findings across major countries in these regions for a macro-level understanding of the market.

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Influence of the A2P Messaging Market report:

-Comprehensive assessment of all opportunities and risks in the A2P Messaging Market.

-A2P Messaging Market recent innovations and major events.

-A Detailed study of business strategies for the growth of the A2P Messaging Market-leading players.

-Conclusive study about the growth plot of A2P Messaging Market for forthcoming years.

-In-depth understanding of A2P Messaging Market -particular drivers, constraints and major micro markets.

-Favorable impression inside vital technological and market latest trends striking the A2P Messaging Market.

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Note: All the reports that we list have been tracking the impact of COVID-19 on the market. Both upstream and downstream of the entire supply chain has been accounted for while doing this. Also, where possible, we will provide an additional COVID-19 update supplement/report to the report in Q3, please check with the sales team.


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