Apple today introduced a new feature designed for use with its HomePod speakers, including its just-introduced HomePod Mini: Intercom. Similar to Alexa’s “announce” feature, Intercom will allow HomePod owners to leverage their smart speakers — and other Apple devices — to communicate with all family members at once.
The feature will make the most sense for households that have already bought into the Apple ecosystem, as you’ll be able to use Intercom across iPhone, iPad, Apple Watch, Mac and even AirPods and CarPlay.
For example, as Apple demoed today, a parent could announce that it was time to go via an Apple device downstairs, and reach family throughout the home, who could then respond using the Apple device nearest them.
Apple’s ability to leverage its entire ecosystem to make a feature like Intercom more useful could prove to be a competitive advantage in the smart speaker space versus rivals, like Amazon and Google, who have thus far led the market.
The $99 price point for the new HomePod Mini will make it more accessible to a wider audience. Consumers may also be swayed to buy from Apple because of its support for privacy when it comes to how it handles voice recordings.