Football in Belgium is going global – as a new campaign is being launched to show where the biggest fanbase is for the country’s top clubs.
Belgium - April 29, 2020 /MarketersMedia/ —
Football in Belgium’s latest innovation shows where supporters from Belgium’s top division currently search for their team on Twitter around the world.
The figures are staggering, showing that 24% of Genk’s followers on their official Twitter page come from Tanzania and 68% of Club Brugge’s followers reside in South Africa.
Other fascinating figures show that 10% of Kortrijk’s followers are in Malaysia and 25% of Anderlecht’s followers live in the UK.
These unexpected numbers show that Belgian football is getting an influx of followers from a more global platform, thus making football in the country more popular.
Africa clearly has a distinct interest with football in Belgium, as many countries from that continent crop up frequently on the “Highest Following Nations” list found on the site https://football-belgique.be/en.
Egypt, Zimbabwe, South Africa and Nigeria all feature prominently in the lists. There could be many factors but perhaps a French and Dutch influence within that region may prove to be a crucial theme.
Clicking on one of the 16 teams from Belgium’s top league gives you all the vital statistics you need to show how popular each team is on Twitter.
It is no real surprise that Club Brugge and Anderlecht lead the way with followers (Brugge 194,000 and Anderlecht 173,000).
Both these sides are two of the country’s most successful clubs. There is a good reason why Anderlecht might be so well followed from the UK – former Manchester City legend Vincent Kompany is the player-manager there so football fans in England may be keen to see how he gets on.
Gent has followers from 103 different countries, which is the highest number but, surprisingly, Waasland-Beveren has followers from 100 different countries, which is the second highest number from the 16 teams.
Such fascinating results will continue to evolve in time and the popularity of Belgian football is definitely on the upgrade.
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