LG Electronics USA and Discovery Education Invite You to #DiscoverYourHappy in Honor of International Day of Happiness

Take to Social Media to Share What Happiness Means to You and Build Happiness as a Skill

SOURCE: Discovery Education


SILVER SPRING, Md., March 2, 2020 /3BL Media/ – To help Americans celebrate the United Nations’ International Day of Happiness, LG Electronics USA and Discovery Education present #DiscoverYourHappy, a Twitter and Instagram campaign encouraging everyone to share what happiness means to them.

On March 20th, voices across the country will be amplified by posting a photo or video on Twitter and Instagram expressing what makes them happy, with #DiscoverYourHappy and tagging LG Electronics USA (Twitter: @LGUS and Instagram: @LGUSA) and @DiscoveryEd. Together, the collection of responses will build an inspirational resource for others to connect with and learn about happiness. As part of LG’s science-based Life’s Good: Experience Happiness initiative, Discovery Education and LG also will be sharing tips and information about how to create lasting happiness.

LG’s unique corporate social responsibility platform, Life’s Good: Experience Happiness, helps bring scientific, evidence-based tools, and sustainable happiness skills directly to young people. Among other benefits, schools that incorporate happiness studies into their curriculum typically experience dramatic drops in bullying, absenteeism, and discipline issues, as well as impressive gains in student engagement, optimism and test scores.

“LG is committed to unlocking sustainable happiness for all by teaching happiness as a skill,” said Christine Ackerson, LG Electronics USA’s head of corporate social responsibility. “In partnership with Discovery Education, we are illuminating the pathway to positivity by amplifying what makes happiness through the Discover Your Happy program and the #DiscoverYourHappy social media campaign on this year’s International Day of Happiness.”

“With leadership from the LG Experience Happiness initiative, Discovery Education proudly partners to provide communities across the United States the resources needed to build happiness skills through the Discover Your Happy program,” said Lori McFarling, President of Corporate Education Partnerships at Discovery Education. “On International Day of Happiness 2020, we are showcasing the diverse spectrum of happiness through #DiscoverYourHappy.”

#DiscoverYourHappy builds upon the Discover Your Happy program that provides curriculum and standards aligned resources teaching happiness as a skill at no cost to youth, educators, and families. As an extension of LG’s Life’s Good: Experience Happiness, the Discover Your Happy program offers science-based tools and activities aligned to the Six Sustainable Happiness skills: mindfulness, human connection, positive outlook, purpose, generosity, and gratitude.

Discover Your Happy program resources are accessible for no-cost at learnexperiencehappiness.com and through Discovery Education Experience.


About Life’s Good: Experience Happiness

Aiming to enrich the lives of youth in the United States, LG Electronics USA has launched a unique new corporate social responsibility initiative called "Life's Good: Experience Happiness." Happiness skills can be learned, according to the Greater Good Science Center at the University of California, Berkeley, which has identified six skills that sustain one's ability to recognize that life's good: mindfulness, human connection, positive outlook, purpose, generosity and gratitude. LG's science-based platform engages research institutions and non-profit partners to help equip 5.5 million American youth with the skills for sustainable happiness. www.LGExperienceHappiness.com.

About Discovery Education

Discovery Education is the global leader in standards-aligned digital curriculum resources, engaging content, and professional learning for K-12 classrooms. Through its award-winning digital textbooks, multimedia resources, and the largest professional learning network of its kind, Discovery Education is transforming teaching and learning, creating immersive STEM experiences, and improving academic achievement around the globe. Discovery Education currently serves approximately 4.5 million educators and 45 million students worldwide, and its resources are accessed in over 140 countries and territories. Inspired by the global media company Discovery, Inc., Discovery Education partners with districts, states, and like-minded organizations to empower teachers with customized solutions that support the success of all learners. Explore the future of education at DiscoveryEducation.com.

About International Day of Happiness

Since 2013, the United Nations has celebrated the International Day of Happiness as a way to recognize the importance of happiness in the lives of people around the world. In 2015, the UN launched the 17 Sustainable Development Goals, which seek to end poverty, reduce inequality, and protect our planet – three key aspects that lead to well-being and happiness. The United Nations invites each person of any age, plus every classroom, business, and government to join in celebration of the International Day of Happiness. Learn more at https://www.un.org/en/observances/happiness-day


John I. Taylor, LG Electronics USA, john.taylor@lge.com, 202-719-3490

Grace Maliska, Discovery Education, gmaliska@discoveryed.com, 240-839-4239

Tweet me: What does YOUR happy look like? Celebrate #InternationalDayofHappiness by taking the #DiscoverYourHappy challenge! Post a pic/vid of what happiness means to you, then tag us at @DiscoveryEd and #DiscoverYourHappy. Don’t forget to challenge friends! https://rb.gy/wddchb

KEYWORDS: NYSE:DISCA, Discovery Educaiton, LG Electronics, International Day of Happiness

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