(DGIwire) – Gaming is a multibillion-dollar industry that appeals to a tremendous range of players. But if there is one pervasive stereotype about the industry, it’s that gamers are exclusively young people—sitting transfixed in a dark room in front of a brightly lit screen. Yet teens and twentysomethings are hardly the only ones attracted to the gaming scene. A large number of gamers have silver hair—and enjoy playing with their friends, kids and grandkids.
About 50 percent of those age 50 and up enjoy video games—and use them not only for entertainment but also to help stave off cognitive decline. Many in this demographic are especially into online and digital puzzles, solitaire, word games and trivia. So why are gamers almost always portrayed as young?
“Manufacturers of video games and game consoles ought to take a wider view of exactly who is buying their products,” says Dian Griesel, founder and Chief Influencer of the Silver Disobedience™ movement. “They may find that contrary to how the scene is often portrayed by the media, a lot of gamers are actually of traditional retirement age and older.”
Silver Disobedience is a rebellion against ageism—an active rejection and disregard of the notion that aging equals irrelevancy or obsolescence. Through a collective of branded @SilverDisobedience social media pages and traditional media outreach, its messages are heard and acted upon by a powerful audience. Its Social Media #Influencer Status helps companies and their brands build their awareness with “those of a certain age.”
The Silver Disobedience movement welcomes every social media follower who respects the cumulative experience that can only be gained from years of living. It partners with businesses and their brands that respect the lifelong journey that results in #SilverInfluence™ and the very special wisdom that can only come from age.
Speaking of age: Thanks to growing health and fitness trends along with medical advances, those age 65 living in the U.S. today are expected to live an additional 18 years on average. They are not just older—but more relevant and wiser through experience. And a lot of that experience can be harnessed in deciding which games are worth spending all that disposable income on—and which games to recommend to friends, children and grandchildren.
“The majority of gamers may skew on the young side, but manufacturers are doing themselves a great disservice if they fail to target the oldest players who are enthusiastic about their products, especially since on a per-capita basis, the oldest generation is outspending younger ones by an estimated $400 billion per year,” Griesel adds. “There’s a lot more to the world of gaming than what the kids are playing—and smart marketing efforts should be directed accordingly.”
Learn more about how age might not look like you think it does at https://silverdisobedience.rocks