Amplify YieldShares Prime 5 Dividend ETF Announces Changes to Investment Objective, Underlying Index and Fund Name

Amplify YieldShares Prime 5 Dividend ETF (Bats: PFV) (the “Fund”), an exchange-traded index fund and a series of Amplify ETF Trust (the “Trust”), announced that the Board of Trustees (“Board”) of the Trust has approved changes to the Fund’s investment objective. On or about August 29, 2017, the Fund will seek investment results that generally correspond (before fees and expenses) to the price and yield of the Prime Senior Loan and Income CEF Index (the “New Index”). The New Index is designed to provide targeted exposure to closed-end funds (CEFs) that invest at least 80% of their assets in floating rate senior loans and other floating rate instruments, pay dividends and are listed in the United States. The New Index will be developed, maintained and sponsored by Prime Indexes, which is not affiliated with the Fund, the adviser or sub-adviser.

It is also anticipated that on or around August 29, 2017, the Fund will change its name to the Amplify YieldShares Senior Loan and Income ETF. The Fund will list and trade its shares on Bats BZX Exchange, Inc. under the ticker symbol YESR.

About Amplify ETFs

Amplify ETFs, sponsored by Amplify Investments, has over $295 million in assets across ETFs for which it is Adviser or Sub-Adviser (as of August 22, 2017). Amplify believes the ETF structure empowers investors through efficiency, transparency and flexibility. Using those benefits as a foundation, Amplify seeks to build ETFs powered by investment strategies from leading index providers and asset managers within unique market segments. Amplify is also the sponsor of YieldShares, a brand of income-oriented ETFs.

Carefully consider the Fund’s investment objectives, risk factors, charges and expenses before investing. This and additional information can be found in the Funds’ statutory and summary prospectus, which may be obtained by calling 855-267-3837 or by visiting AmplifyETFs.com. Read the prospectus carefully before investing.

The information in this communication is not complete and may be changed. We may not sell these securities until the registration statement filed with the Securities and Exchange Commission is effective. This communication is not an offer to sell these securities and is not soliciting an offer to buy these securities in any state where the offer or sale is not permitted.

Investing involves risk, including the possible loss of principal. Shares of any ETF are bought and sold at market price (not NAV), may trade at a discount or premium to NAV and are not individually redeemed from the ETF. The ETF is not actively managed. An ETF concentrated in a single industry or sector presents more risks than a fund that is broadly diversified An investor will indirectly bear the principal risks and its share of the fees and expenses of the underlying Closed End Funds (“CEFs”). Investments in the underlying CEFs include risks associated with mid- and small cap companies, senior loans and other debt instruments, debt securities, lower rated and non-rated securities and high yield securities. The senior loans and other debt instruments in which the CEFs invest will have floating rates. Investments in floating rate securities include additional risks that investors should be aware of such as credit risk, interest rate risk, possible illiquidity and default, as well as increased susceptibility to adverse economic developments.

Amplify ETFs are distributed by Quasar Distributors LLC.

Contacts:

Gregory FCA for Amplify ETFs
Amy Lash, 610-228-2806
Amplifyetfs@gregoryfca.com

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