And the Winner Is ... Princess Passengers Vote for Best Shore Excursions in Alaska

SANTA CLARITA, Calif., Sept. 13 /PRNewswire/ -- With the 2007 Alaska cruise season coming to a close, Princess has announced the winners of its eighth annual C.R.U.I.S.E. service awards, which celebrate passenger choices for the best shore excursion experiences in Alaska and the Northwest ports Princess ships visit during the summer.

The awards, which are primarily based upon positive feedback from passengers, recognize the importance of local tour operators and their staff as an integral part of visitors' Alaska cruise experience. Tour companies, individual guides and dock representatives are each recognized, chosen from among Princess' extensive line-up of more than 170 shore excursion options in Alaska. All recipients receive their awards at ceremonies held aboard the line's Alaska-based ships.

"We had so much wonderful feedback from customers this year that we had a tough time narrowing down our winners," said Charlie Ball, president of Princess Tours. "Our Alaska tour operators continue to outdo themselves to provide a continuation of the Princess experience our passengers expect, even on shore."

Begun in 1999 in the Caribbean as part of Princess' C.R.U.I.S.E. (Courtesy, Respect, Unfailing In Service Excellence) customer service program, and expanded to Alaska in 2000, these tour operator awards cap off a season-long effort to recognize the role that Alaskan-owned tour partners play in passengers' cruise experiences. Tour Guide of the Season and Dock Representative of the Season award winners receive $100, a letter of commendation, a plaque, a ship tour and lunch onboard with their family. Operators of the Shore Excursion of the Season receive a plaque and a letter of commendation, a tour of the ship, and lunch onboard for company officials.

A full list of winners is attached.

                          Princess Cruises and Tours
                     Adventures Ashore 2007 C.R.U.I.S.E.
Shore Excursion of the Season, Tour Guide of the Season & Dock Representative
                                of the Season

    Juneau:
    C

About Princess Cruises:

One of the best-known names in cruising, Princess Cruises is a global cruise and tour company operating a fleet of 17 modern ships renowned for their innovative design and wide array of choices in dining, entertainment and amenities, all provided in an environment of exceptional customer service. A recognized leader in worldwide cruising, Princess offers its passengers the opportunity to escape to the top destinations around the globe, with sailings to all seven continents, ranging in length from seven to 107 days. The company is part of Carnival Corporation & plc (NYSE:CCL) (LSE:CCL) (NYSE:CUK).

Princess Cruises is a proud member of World's Leading Cruise Lines. Our exclusive alliance also includes Carnival Cruise Lines, Holland America, Cunard Line, Costa Cruises and The Yachts of Seabourn. Sharing a passion to please each guest, and a commitment to quality and value, our member lines appeal to a wide range of lifestyles and budgets. Together we offer exciting and enriching cruise vacations to the world's most desirable destinations.

Princess Cruises

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