MIAMI, Aug. 27 /PRNewswire-FirstCall/ -- Following a highly successful pilot program aboard the Carnival Valor and Carnival Fascination, Carnival Cruise Lines will dramatically expand its involvement with the "On Deck for the Cure" breast cancer fundraising initiative, adding one-kilometer walks and other activities to the majority of its fleet.
Modeled after a program introduced by Holland America Line and launched earlier this year aboard five Carnival Corporation & plc brands, the innovative fundraising initiative benefits Susan G. Komen for the Cure, the global leader of the breast cancer movement. "On Deck for the Cure" has a goal of generating $1 million toward breast cancer research, education, screening and treatment.
Carnival's expansion of the program will encompass 14 ships and will include all vessels operating cruises of seven days or longer, including Alaska and Europe sailings, as well as four- and five-day voyages aboard the Carnival Elation from San Diego.
Guests participating in Carnival's "On Deck for the Cure" activities are encouraged to make a minimum $10 donation and partake in a one-kilometer walk around the ships' jogging tracks while wearing their custom-designed T-shirts and wristbands included with each donation. Additionally, pink lemonade -- signifying the color associated with breast cancer awareness -- will be served after the walk to all participants.
"Through the tremendous generosity of our guests, the pilot program launched on Carnival Valor and Carnival Fascination has been an overwhelming success," said Vicki Freed, Carnival's senior vice president of sales and marketing. "We're sure this success will continue as we roll out this innovative initiative to other ships in our fleet and raise much-needed funds for this truly worthwhile cause," she added.
"For the past 25 years, Susan G. Komen for the Cure has been on a mission to end breast cancer forever," said Katrina McGhee, vice president of marketing at Komen for the Cure. "Programs such as 'On Deck for the Cure' are an integral part of that mission, helping us reach millions of people everywhere with life-saving breast health messages and raising funds that support breast cancer research and community outreach programs."
"On Deck for the Cure" activities are promoted via the line's daily shipboard newsletter, "Carnival Capers," as well as on in-cabin television programming.
In addition to the "On Deck for the Cure" initiative aboard Carnival Cruise Lines' ships, other Carnival Corporation & plc brands participating in the program include Holland America, Costa Cruises, Princess Cruises and The Yachts of Seabourn.
About Carnival Cruise Lines
Carnival Cruise Lines, a unit of Carnival Corporation & plc (NYSE:CCL) (LSE:CCL) (NYSE:CUK), is the largest and most popular cruise line in the world, with 22 "Fun Ships" operating voyages ranging from three to 16 days in length to The Bahamas, Caribbean, Mexico, Alaska, Hawaii, New England, Canada, Bermuda, Europe and the Greek Isles.
The line currently has three new ships on order - the 113,300-ton Carnival Splendor, set to debut in Europe July 13, 2008; and the 130,000-ton Carnival Dream and Carnival Magic, scheduled for delivery in October 2009 and June 2011, respectively.
For additional information and reservations, contact any travel agent, call 1-800-CARNIVAL or visit carnival.com.
About Susan G. Komen for the Cure
Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement.
Today, Komen for the Cure is the world's largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, we have invested nearly $1 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world.
For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit www.komen.org
Carnival Cruise Lines, a unit of Carnival Corporation & plc (NYSE:CCL) (LSE:CCL) (NYSE:CUK), is a proud member of the exclusive World's Leading Cruise Lines. Our exclusive alliance also includes Holland America Line, Princess Cruises, Cunard Line, Costa Cruises, and The Yachts of Seabourn. Sharing a passion to please each guest, and a commitment to quality and value, our member lines appeal to a wide range of lifestyles and budgets. Together, we offer exciting and enriching cruise vacations to the world's most desirable destinations.
Source: Carnival Cruise Lines