Award-Winning Chicken Wing Concept Locks Down Lease for First Restaurant in Georgia
Winston Salem, NC (RestaurantNews.com) Continuing with an aggressive plan to spread wings outside of their North Carolina-hub, East Coast Wings & Grill is bringing their 75 flavors of award-winning buffalo-style wings to the state of Georgia.
The new location is a result of a franchise development agreement that was signed with franchise group, Rulian Restaurant Group to open multiple stores across the northern area of Atlanta and surrounding markets. East Coast Wings & Grill signed a lease agreement to join the Marketplace at Millcreek located on Mall of Georgia Blvd in Buford, GA and is projected to open December 2013. The Buford location is the first of five restaurants that are a part of the multi-unit deal to develop this area.
“As expected, 2013 has been a big year for East Coast Wings,” said Sam Ballas, CEO of East Coast Wings & Grill. “Following a successful expansion out of North Carolina, the development of our quick-service prototype, and continued sales growth, we are excited to bring our flavorful, freshly prepared food to Georgia families.”
The company successfully opened its first location outside of North Carolina earlier this year in Pleasanton, TX.
“Moving forward with a dedicated focus on strategic market development, we are confident the Atlanta area will be yet another successful market for us,” Ballas added. “As we are establishing roots in Buford, we look forward to enhancing our franchise network.”
Proving success in any economic climate with 38 consecutive quarters of same-store sales increases, East Coast Wings & Grill is far different from the norm in the chicken wing segment. By focusing on great-tasting, freshly prepared food for families, East Coast Wings deviates from the standard alcohol-driven environment that are commonplace in many wing concept restaurants (alcohol sales attribute for less than 11 percent of total sales). The booming brand creates a warm and inviting atmosphere that leaves customers feeling a sense of community. And while its 75 flavors of buffalo style wings and 9 heat-intensity indexes remain the staple of the menu, East Coast Wings & Grill’s offers an extensive six-page menu of casual dining fare including burgers, salads, sandwiches and more.
About East Coast Wings & Grill
East Coast Wings & Grill, a fast growing casual dining chicken wing franchise, has 27 locations and has signed agreements to add 80 new restaurants across the country within the next five years. The franchise concept not only caters to the chicken wing lover by offering 75 different flavors of chicken wings in any of nine heat intensities, but also salads, wraps, sandwiches, burgers and more, all using fresh, not frozen ingredients. To learn more about the franchise concept or about exciting franchise opportunities please visit www.eastcoastwingsfranchise.com for more information.