Peyton Manning and ‘Papa’ John Schnatter Featured in National Advertising Campaign that ‘Raises the Stakes on Free Pizza’
Consumers Registered for Papa Rewards Online Customer Loyalty Program Have Chance to Win One of 120,000 Free Pizzas Each Week during Regular Season
Louisville, KY (RestaurantNews.com) Papa John’s, the Official Pizza Sponsor of the NFL, is kicking off the 2012 NFL season where it left off at Super Bowl XLVI: by offering all of America the chance to win another free large one-topping pizza – again with the help of Denver Broncos quarterback Peyton Manning.
Papa John’s Founder, Chairman and CEO John Schnatter unveiled with Manning last night during NBC-TV’s telecast of the NFL Kickoff game featuring the Dallas Cowboys and the Super Bowl XLVI Champion New York Giants that Papa John’s will give away 2 million large one-topping pizzas to members of its Papa Rewards online customer loyalty program throughout the season – double the number of pizzas Papa John’s gave away last regular season.
The new promotion also follows one of the most anticipated “flips” in history, when Papa John’s awarded a free pizza and 2-liter Pepsi MAX to all Papa Rewards members after America correctly called the coin toss for Super Bowl XLVI in February.
In the new commercial that began airing last night in support of the 2 Million Pizza Giveaway, Manning – in Broncos gear on the field at Sports Authority Field at Mile High – “incorrectly” hears Schnatter regarding the number of free pizzas the brand will give away this regular season. Manning doubles Schnatter’s total from 1 million to 2 million. The Papa John’s Super Bowl Coin Toss Experience also found Manning in a humorous situation – this time as an NFL referee — in which he incorrectly heard the call of a coin toss. The television commercial was supported by an integrated marketing campaign.
“The new NFL season brings excitement on so many levels for all 32 teams and their passionate fans, including the return of Peyton Manning,” Papa John’s Chief Marketing Officer Andrew Varga said. “We’re adding to the excitement by partnering with Peyton to raise the stakes on free pizza with the launch of Papa John’s 2 Million Pizza Giveaway. All season long, our existing Papa Rewards members and new enrollees will have the opportunity to win a free large pizza – and continue earning free pizza fast by becoming members.”
Current Papa Rewards members and those who enroll at www.papajohns.com will have the chance to be randomly selected to receive one of the 120,000 free large one-topping pizzas each week of the regular season. Consumers must be members of Papa Rewards by midnight of the Sunday Night Football game on NBC to be eligible for that week’s drawing. Winners will be notified that they won a free pizza each Thursday via email. The free pizza will be awarded in the form of a unique, one-time code redeemable only at papajohns.com. The code will be valid for approximately three weeks.
Papa John’s is in the third year of a multi-year sponsorship with the NFL and is also the Official Pizza of the Arizona Cardinals, Atlanta Falcons, Baltimore Ravens, Dallas Cowboys, Denver Broncos, Houston Texans, Indianapolis Colts, Miami Dolphins, New York Giants, New York Jets, Philadelphia Eagles, Seattle Seahawks, St. Louis Rams, Tennessee Titans and Washington Redskins.
Headquartered in Louisville, Kentucky, Papa John’s International, Inc. (NASDAQ: PZZA) is the world’s third largest pizza company. For 11 of the past 13 years, consumers have rated Papa John’s No. 1 in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI). Papa John’s also earned the 2012 Harris Poll EquiTrend® Pizza Brand of the Year. Papa John’s is the Official Pizza Sponsor of the National Football League and Super Bowl XLVII. For more information about the company or to order pizza online, visit Papa John’s at www.papajohns.com.
NO PURCHASE NECESSARY. LEGAL RESIDENTS OF THE 50 UNITED STATES (D.C.) 13 AND OLDER. VOID WHERE PROHIBITED. Ends 12/30/2012. For Official Rules, to opt-out, and complete details, visit http://www.papajohns.com/twomillionpizza. Sponsor: Papa John’s USA, Inc.
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