B&G Foods Introduces Polaner Sugar Free Preserves with Fiber

PARSIPPANY, N.J., Oct. 1 /PRNewswire-FirstCall/ -- B&G Foods announced today that it will "Spread the Word" about its newest innovation in the jam, jelly and preserves category with the launch of Polaner Sugar Free Preserves with Fiber. Offering a unique way for consumers to enjoy a delicious burst of fruit flavor while adding a good source of fiber in every tablespoon, Polaner Sugar Free Preserves with Fiber fulfill consumer desires in regards to both taste and nutrition.

With 80% fewer calories than standard preserves, Polaner Sugar Free Preserves with Fiber are sweetened with SPLENDA® brand sweetener and contain 3 grams of fiber (12% of the Recommended Daily Allowance), 10 calories, 0g of sugar and 2g net carbs per tablespoon. Available varieties include Strawberry, Seedless Raspberry, Apricot and Seedless Blackberry Preserves along with Orange Marmalade and Concord Grape Jelly.

"Consumers told us they loved the low calories and great taste of our Polaner Sugar Free Preserves, but they wanted more nutritional value, with fiber at the top of their wish list," said Marvin Schwinder, Director of Marketing at B&G Foods. "Everyone at B&G Foods is excited to offer this new product line to the jam, jelly and preserves category with the added nutritional benefits it provides. Initial retailer and consumer response to this product has been tremendous."

"Fiber is an essential part of a balanced diet and lifestyle," said celebrity fitness trainer and spokesperson Jennifer Galardi. "In addition to fresh fruits, vegetables and whole grains, Polaner Sugar Free Preserves with Fiber can complement any health conscious person's fiber intake."

The American Dietetic Association recommends that adults consume more than 25g of fiber per day while most Americans ingest about half that amount. Now consumers can enjoy the great taste of Polaner Sugar Free with Fiber to help supplement their fiber intake.

"Preserves are in almost every home across America," stated health and wellness expert Ellen Barrett. "Everyone from kids to adults enjoys eating peanut butter and jelly and now with Polaner's new Sugar Free Preserves with Fiber, they can create a healthier version of this classic sandwich."

Along with Galardi and Barrett, fitness experts Tom Holland and Terra Wellington will lead the "Spread the Word" public relations campaign for Polaner with blogging, new and exciting recipes and usage ideas, product sampling, media appearances, and live events to promote the great taste and health benefits of Polaner's new product. Advertisements will appear in-store, in People Magazine, and on health and well-being websites including dLife.com and livestrong.com. To create consumer awareness and trial, the initial advertising will point to a $1 off coupon that can be printed at home and redeemed in-store.

Find Polaner Sugar Free Preserves with Fiber in the jam, jelly and preserves aisle at retailers nationwide. The suggested retail price is $2.99 per 13.5oz. jar.

For more information on Polaner Sugar Free Preserves with Fiber, visit www.polanersugarfree.com.

About B&G Foods

B&G Foods, Inc. (NYSE: BGS, BGF) and its subsidiaries manufacture, sell and distribute a diversified portfolio of high-quality, shelf-stable foods across the United States, Canada and Puerto Rico. B&G Foods' products include hot cereals, fruit spreads, canned meats and beans, spices, seasonings, marinades, hot sauces, wine vinegar, maple syrup, molasses, salad dressings, Mexican-style sauces, taco shells and kits, salsas, pickles, peppers and other specialty food products. B&G Foods competes in the retail grocery, food service, specialty, private label, club and mass merchandiser channels of distribution. Based in Parsippany, New Jersey, B&G Foods' products are marketed under many recognized brands, including Ac'cent®, B&G®, B&M®, Brer Rabbit®, Cream of Rice®, Cream of Wheat®, Emeril's(TM), Grandma's® Molasses, Joan of Arc®, Las Palmas®, Maple Grove Farms of Vermont®, Ortega®, Polaner®, Red Devil®, Regina®, Sa-son Ac'cent®, Trappey's®, Underwood®, Vermont Maid® and Wright's®. For more information on B&G Foods, visit our website at www.bgfoods.com.

SOURCE B&G Foods, Inc.

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